MDCMiami
Miami Dade Medical
- CAE Learning Space across all simulation rooms
- A fully equipped ambulance simulator
- $2.5M program
Two-sheeter in progress
AVI-SPL · XTG · The Field Guide
THE FIELD
THE FIELD
GUIDE
The markets XTG works in. Real delivered projects, who owns the outcome, and the first question to ask. Built to pop open mid-conversation and pop closed again.
Browse anytimeReal projects: delivered, or under contract
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Google
Interactive medical gallery
Simulation
“Our nurses need to practice before it is real.”
Open +
Simulation
“Our nurses need to practice before it is real.”
Open +
Value propositionThe only integration company holding a CHSOS certification, with a bench that runs from Michigan's health system to full ambulance simulation. Clinical realism that trains providers before it is real.
What it is
Digital environments that replicate clinical reality for training and readiness: sim labs, control and debrief rooms, capture and playback, standardized-patient suites.
Who owns the outcome
Simulation program directors, deans of nursing and medicine, medical education leadership. Facilities and IT support; they do not lead.
First question“Who runs the simulation program, and what can it not do today?”
Delivered work · tap a project for the two-sheeter
389Ann Arbor
University of Michigan
- 389 integration jobs since 2012
Two-sheeter in progress
TRUKamloops
Thompson Rivers University
- AV and health-capture across the new Nursing and Population Health Building
- Record, store and retrieve workflows
- $1.8M
Two-sheeter in progress
The only integration company holding a CHSOS certification. The simulation and broadcast benches are largely the same XTG people.
Broadcast-quality executive events
Enterprise Broadcast
“Every town hall has to look like TV.”
Open +
Enterprise Broadcast
“Every town hall has to look like TV.”
Open +
Value propositionThe preferred AV partner for several leading broadcast-technology providers, with studios delivered for brands from L'Oréal to Google. Executive communication that looks like broadcast because it is built like broadcast.
What it is
Broadcast-quality corporate studios and production environments: town halls, all-hands, shareholder meetings, executive communications and the control rooms behind them.
Who owns the outcome
Corporate communications, executive communications, marketing and production leadership. The measure is whether the CEO looks and sounds credible on every screen in the company.
First question“Where does the executive story get produced today, and who runs it?”
Delivered work · tap a project for the two-sheeter
Multi-city
Corporate production studios
- L’Oréal Production Studio, New York
- Biogen Production Studio, Weston MA
- HSBC Studio and mobile production system, NYC
Two-sheeter in progress
GAtlanta · Toronto
Google broadcast event spaces
- Broadcast event spaces at two Google sites
- Part of an event-production relationship aligned across North America and Europe
Two-sheeter in progress
New York
Financial-sector studios
- Morgan Stanley Research Studio
- Deutsche Bank Corporate Video Studio
- NYSE, and the NFL AMGC Replay Center on the same bench
Two-sheeter in progress
Customers include Deloitte, Amazon, Atrium Health and Bank of America, and XTG is the preferred AV partner for several leading broadcast-technology providers.
University of Arizona · control room
Enterprise Mission Critical
“One room that sees everything.”
Open +
Enterprise Mission Critical
“One room that sees everything.”
Open +
Value propositionMission-critical rooms delivered with cleared teams, from a full-fiber university control room to the command center behind the Museum of the Future. Designed around the operator and the decision, not the wall.
What it is
Operations centers, broadcast control rooms and monitoring environments: many sources, many operators, zero tolerance for downtime.
Who owns the outcome
Operations leadership, broadcast and production leadership, security and facilities command. Uptime and workflow are the brief, not screens.
First question“What decisions get made in this room, and what do the operators need in front of them to make them?”
Delivered work · tap a project for the two-sheeter
Tucson
University of Arizona control room
- Full fiber SDI backbone
- One room operating every applicable athletic facility
- $10M+ implementation
Two-sheeter in progress
Dubai
Museum of the Future command center
- The central control room behind the whole visitor experience
- Two managed-services staff on site, 24/7
Open the two-sheeter +
OPSCleared work
Mission-critical bench
- Air Force, Army, Coast Guard and US Central Command work in the wider AVI-SPL portfolio
- Edwards AFB, Offutt AFB, Fort Bragg, EUCOM joint bases
- Delivered with cleared teams
Two-sheeter in progress
T-Mobile Business Customer Experience Center
EBCs + Sales Centers
“We host a lot of customer visits.”
Open +
EBCs + Sales Centers
“We host a lot of customer visits.”
Open +
Value propositionXTG's primary market: over 100 experience centers delivered worldwide, with ABPM-recognized programs for Microsoft and Boeing. We build the rooms where our clients close their biggest deals, then keep them running after opening day.
What it is
Executive briefing centers, customer experience centers and innovation hubs. XTG's primary market, with over 100 successful and many award-winning projects around the world.
Who owns the outcome
Briefing program managers, Directors of Global Experience Centers, Directors of Customer Experience, usually sitting in marketing or sales. Very rarely led by IT or AV.
First question“Tell me about the briefing program, and who is leading it.”
Delivered work · tap a project for the two-sheeter
Dubai
Emirates Ebdaa Innovation Hub
- The region’s first XR theatre, an aviation robotics lab, an AI-powered executive boardroom
- AV Awards 2024 Corporate Project of the Year
Open the two-sheeter +
Bellevue
T-Mobile 5G&me Innovation Center
- An immersive showcase of 5G across industries
- Built with experiential design and fabrication partners
- One thread of a relationship that also spans flagship retail and the BCEC
Two-sheeter in progress
San Francisco
Verizon Innovation Lab
- A modular, transformable kit of parts
- An experience-as-platform that evolves with the technology
- One of several Verizon environments delivered, coast to coast
Two-sheeter in progress
Arlington VA
Boeing Customer Collaboration Center
- ABPM award-winning EBC in the shadows of the Pentagon
- An F18 flight simulator inside the Horizon 180 Immersive Theater
- Interactive lounge: 3D tours, launch flights, hybrid conferencing built in
Two-sheeter in progress
Redmond + global
Microsoft Experience Centers
- CECs, EBCs and Technology Centers delivered worldwide; Mountain View holds an ABPM World Class Briefing Center award
- Current work: EC1, the flagship AI and digital-transformation showcase at Redmond
Two-sheeter in progress
San Diego
Illumina Executive Briefing Center
- An immersive journey built with creative partners: technology, architecture and interactive storytelling
- Conferencing environments for ideation, designed to spark wonder and build the relationship
Two-sheeter in progress
Global
The briefing-center bench
- NetApp, Dell, Poly, Lenovo, Cargill, Crestron, Honeywell and Rockwell among the delivered programs
- Run by XTG’s dedicated Briefing and Experience Center practice
Two-sheeter in progress
Existing customers in this lane include Microsoft, Google, Amazon, Verizon, T-Mobile, Boeing, Visa, Expedia, Cedars Sinai, Honeywell, Dell, Deloitte and Emirates. Microsoft Mountain View and Boeing Arlington both carry ABPM World Class Briefing Center recognition.
Amazon The Spheres · Understory
Corporate Amenity Spaces
“We need a reason for people to come in.”
Open +
Corporate Amenity Spaces
“We need a reason for people to come in.”
Open +
Value propositionWe make the workplace itself the message, from the Understory beneath Amazon's Spheres to eight immersive floors at McDonald's HQ. In the return-to-office era, this is the draw.
What it is
Lobbies, welcome centers, cafes, fitness and gathering spaces where the workplace itself becomes the message. The return-to-office push made every one of these a live conversation.
Who owns the outcome
Workplace experience leaders, corporate real estate, HR and internal communications. CRE partners are in every account: always ask who the CRE partner is, never whether there is one.
First question“What is going to make the trip into the office worth it?”
Delivered work · tap a project for the two-sheeter
Seattle
Amazon, The Spheres: Understory
- The visitor experience beneath Seattle’s most recognizable workplace
- Part of a wider Amazon relationship spanning Seattle and Boston
Two-sheeter in progress
Chicago
McDonald’s International HQ
- A continuous immersive digital experience across eight floors
- With experiential design partner Envoy
- Interactive walls, personalized touchpoints, education centers
Two-sheeter in progress
Seattle
Sky View Observatory
- Destination storytelling at the top of Columbia Center, 900 feet up
Two-sheeter in progress
Raymond James Stadium · Tampa
Sports + Venues
“The fan experience has to be worth the ticket.”
Open +
Sports + Venues
“The fan experience has to be worth the ticket.”
Open +
Value propositionXTG leads the experience layer of the venue, from 600-plus displays at GEHA Field to an esports center that signed 2,000 students in its first month. The region leads the building; we make the visit worth the ticket.
What it is
Bowl audio and video, premium spaces, team stores, halls of honor, esports and training facilities. Conventional stadium infrastructure needs clear regional, partner and delivery ownership before XTG engages; the experience layer is where XTG leads.
Who owns the outcome
Chief Revenue Officers, VPs of Game Presentation, team CTOs, venue authorities. Sponsorship activation moves faster than capital and has an owner who is easy to find.
Where XTG fits
We support: sales centers, fan experience zones, halls of fame, and highly bespoke enhancements in the plazas, the suites and the locker rooms. We are not suited to: bowl audio, IPTV, centerhangs and game-day broadcast.
First question“What do you want a fan to do differently because this exists?”
Delivered work · tap a project for the two-sheeter
Richardson TX
UT Dallas Comets LANding
- A 16,000 sq ft esports and gaming center
- 2,000 student accounts in the first month
- $8M+ implementation
Open the two-sheeter +
Kansas City
GEHA Field at Arrowhead
- 600+ professional displays and IPTV across the stadium
- $5M+ implementation
Two-sheeter in progress
Tampa
Raymond James Stadium
- Stadium-wide audio, WJHW design
- $4.5M+ implementation
Two-sheeter in progress
85 MILeague-wide
The stadium bench
- Camping World Stadium: 85 miles of cabling, $7.5M+
- Oriole Park at Camden Yards: nearly 300 loudspeakers, $2.5M+
- Nissan Stadium, Eastern Michigan and Steinbrenner Field behind them
Two-sheeter in progress
Museum of the Future · Dubai
Museum + Culture
“We are running a capital campaign.”
Open +
Museum + Culture
“We are running a capital campaign.”
Open +
Value propositionFrom the Museum of the Future to the Lucas Museum, XTG helps bring exhibition design to life, with media chosen per narrative moment rather than one big wall. Strongest when engaged at master planning, before the RFP exists.
What it is
Museums, galleries, visitor centers and cultural destinations. The exhibition budget is fixed in the master plan long before an AV firm is in the room, so timing is everything: campaign launch is late, master planning is on time.
Who owns the outcome
Executive Directors, Deputy Directors of Exhibitions, Chief Advancement Officers. Exhibit designers write the requirements: partner or scope competitor depending on when you arrive.
First question“Is there an exhibition or experience line in the master plan yet?”
Delivered work · tap a project for the two-sheeter
LMNAOpens 22 Sep
Lucas Museum of Narrative Art
- Level 1 exhibition galleries and the classroom and learning spaces
- In the room before the RFP: value engineering, ROM pricing, live demonstrations
- Opens to the public 22 September 2026
Open the two-sheeter +
Dubai
Museum of the Future
- 320,000 sq ft delivered by 30+ AVI-SPL people from three continents
- LAVNCH [Code] Out of This World award
Open the two-sheeter +
Las Vegas
Arte Museum
- 30,000 sq ft of projection-mapped, multisensory galleries with d’strict
- More than eighty projectors
- 2024 LAVNCH [Code] winner and DIZZIE award
Open the two-sheeter +
Edmonton
Stanley A. Milner Library
- The Wall: two stories, 40 feet wide, 344 LED cabinets
- 26 touch displays
- 1.2 million visitors a year
Two-sheeter in progress
MOREAcross the map
The museum bench
- Ellis Island Immigration Museum and The Alamo Visitor Center
- Tampa Museum of Art: four-sided projection for the Bronson Thayer Gallery
- Canada Science and Technology Museum: a 120 ft exterior projection beacon
Two-sheeter in progress
Lost World Aquarium · Atlantis The Palm
Aquarium
“We want the water to tell the story.”
Open +
Aquarium
“We want the water to tell the story.”
Open +
Value propositionDigital storytelling wrapped around living collections, engineered to run all day, every day, in humid, crowded, unforgiving spaces. Wonder for the guest, reliability for operations.
What it is
Living collections wrapped in digital storytelling: projection through galleries, interactive learning, show control that runs all day, every day, in humid, crowded, unforgiving spaces.
Who owns the outcome
Attraction and guest-experience leadership, park ownership groups. Operations has veto power: reliability is the pitch as much as wonder.
First question“What should a guest remember a week after the visit?”
Delivered work · tap a project for the two-sheeter
Dubai
Lost World Aquarium, Atlantis The Palm
- 60 projectors, 14 media servers, 140 loudspeakers
- Over 25 interactive kiosks across 16 chambers
- Reopened October 2025
Open the two-sheeter +
San Diego
SeaWorld Jewels of the Sea
- Three galleries of jellies and immersive media
- Opened March 2025
- Commercial Integrator award, Best Immersive Experience
Two-sheeter in progress
GRAthens
Park of Maritime Tradition
- An immersive digital aquarium designed in lieu of a live one, for Greece’s new waterfront park
- Radial visitor flow around a central atrium: guests choose their own thematic path
- Concept and cost drivers developed with a content and storytelling partner
Design engagement · two-sheeter in progress
Chicago
Shedd Aquarium
- Multi-phase design-build inside the $500M experience evolution
- 7th Sense show control and the Guest Periscope
Two-sheeter in progress
TK Elevator North America HQ · Atlanta
Large Public Spaces
“We want people to see it from the street.”
Open +
Large Public Spaces
“We want people to see it from the street.”
Open +
Value propositionWhen the building is the message, XTG makes it speak: the world's largest permanent digital art projection and one of its largest direct-view LED installations. Architecture as canvas, at skyline scale.
What it is
Media facades, plazas, observation decks, libraries and airports: architecture that carries the message, at a scale where the building itself becomes the canvas.
Who owns the outcome
Brand and marketing leadership, civic and property ownership, architects. The architect is the clock: find out whether requirements are written.
First question“Who is shaping what people experience when they walk up to this building?”
Delivered work · tap a project for the two-sheeter
Atlanta
TK Elevator North America HQ
- 110 feet of LED mesh wrapping three sides of the test tower
- Over 2.4 million pixels across eight floors
- Among the largest direct-view LED installations in the world
Open the two-sheeter +
Chicago
Art on the Mart
- The largest permanent digital art projection in the world
- 34 projectors across a 2.5-acre river facade
- LIDAR-fitted mapping
Two-sheeter in progress
Seattle
Sky View Observatory
- Destination storytelling 900 feet up Columbia Center
Two-sheeter in progress
David Geffen Hall · Lincoln Center
Auditorium
“Every seat has to hear it perfectly.”
Open +
Auditorium
“Every seat has to hear it perfectly.”
Open +
Value propositionPerformance-grade rooms that hold up in front of a live audience, from the Wu Tsai Theater at Lincoln Center to the region's first XR theatre. The same discipline serves the concert hall and the corporate town hall.
What it is
Performance halls, corporate auditoriums and broadcast-quality town hall venues, where acoustics, sightlines and show systems have to hold up in front of a live audience.
Who owns the outcome
Venue and programming leadership, corporate communications for enterprise auditoriums. Theater consultants often write the spec: find out fast whether one is engaged.
First question“What is the hardest thing this room has to do in one week?”
Delivered work · tap a project for the two-sheeter
Lincoln Center
David Geffen Hall, Wu Tsai Theater
- Complete AV renovation: distributed PA, LED wall systems, control integration
- Meyer Sound, Christie LED, Q-SYS
- $2.5M implementation
Open the two-sheeter +
Dubai
Emirates Ebdaa XR Theatre
- The region’s first XR theatre
- LED-powered and immersive by design
Open the two-sheeter +
XRDelivery bench
University theaters and recital halls
- University theaters and recital halls across Abu Dhabi and Dubai, plus XR LED volumes
- Austin Community College Performing Arts Campus
- Blackbox Theater, Princeton
Two-sheeter in progress
Enterprise
Broadcast-quality corporate auditoriums
- Town halls, all-hands and executive events: a named lane in the enterprise expectations
- Same discipline, same bench as Enterprise Broadcast
Two-sheeter in progress
Experiential retail
Retail
“The store has to earn the visit.”
Open +
Retail
“The store has to earn the visit.”
Open +
Value propositionFlagship environments for Nike, T-Mobile and the United Center that turn a store into a destination. One good flagship becomes a multi-market program, and we build for the rollout from day one.
What it is
Flagship and branded retail where content, interactivity and space turn a store into a destination, and one location into a rollout program.
Who owns the outcome
Brand and retail-experience leadership, store design and construction teams. One good flagship becomes a multi-market deployment: sell the program, not the room.
First question“What is going on the walls, and who keeps it fed after opening day?”
Delivered work · tap a project for the two-sheeter
×6Six markets
T-Mobile flagship program
- New York, Miami, Chicago, Santa Monica, San Francisco, Las Vegas
- One brand experience, six markets
Two-sheeter in progress
NYC
Nike House of Innovation
- Flagship retail on the biggest stage in the category
- Plus the Nike Fitness Garage in Beaverton
Two-sheeter in progress
Chicago
Madhouse Team Store
- Participatory retail: the customer is part of the display
- United Center, Chicago: NBA Bulls and NHL Blackhawks
- Puma LA, Capital One Cafes, Microsoft Retail and The North Face expansion on the same bench
Two-sheeter in progress
One standard, many markets
Global Enterprise Deployments
“We need this to work the same way in every city.”
Open +
Global Enterprise Deployments
“We need this to work the same way in every city.”
Open +
Value propositionOne experience standard held across markets and continents: Poly in six cities, Rockwell across three regions, Google across two continents. The regional AM keeps the account; XTG carries the consistency.
What it is
Multi-market programs where different teams inside one company deploy a consistent experience worldwide: briefing centers, studios, flagship spaces. This is where a single account becomes a global relationship across five or six internal teams.
Who owns the outcome
Global program owners in marketing, communications or workplace, often above the site level. The regional AM keeps the account; XTG carries the consistency between markets.
First question“Which other sites or teams are watching how this one turns out?”
Delivered work · tap a project for the two-sheeter
84Countries
Multi-country programs
- One room standard held across 177 locations in five regions
- A standard written in Milwaukee, first installed 7,000 miles away in Shanghai
- 84 countries delivered in the last five years
Open the two-sheeter +
GGlobal
- Event production aligned across North America and Europe, multiple sites supported globally
- Broadcast event spaces in Atlanta and Toronto
- Campus work from Gradient Canopy to Pier 57 to St. John’s Terminal
Two-sheeter in progress
×6Six cities
Poly Customer Experience Centers
- London, Beijing, New York, San Jose, Virginia, Shanghai
- Virtual studios in Austin and Gurugram
Two-sheeter in progress
Multi-region
Rockwell + Dell programs
- Rockwell Automation CECs in China, Scotland and the US
- Dell EBCs in the US and UK
Two-sheeter in progress
The listening kit
Phrases clients say.
Phrases clients say.
One question each.
What an opening sounds like in the wild, and the follow-up that gets you an affirmative. None of it requires knowing the technology.
Ask this next
Choose a phrase.
Seen one of these on a JLL project?
Deb Schufletowski and Rebecca Meier start the conversation.
Share the client, the space and the timing. The Experience Technology Group joins from there, with the local AVI-SPL team leading the relationship.
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